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Posts Tagged ‘iFly’

Article by IBS Software

Vienna, Feb 17, 2009: SriLankan Airlines, the national carrier of Sri Lanka has opted for IBS’ iFly Loyalty, a product line under its iFly solution suite, for handling its airline loyalty management system. iFly Loyalty, a comprehensive new-generation solution, was chosen at the end of a high standard market research and evaluation conducted by SriLankan Airlines, to support the launch of its new frequent flyer program FlySmiles. iFly Loyalty was chosen for its flexibility, functionality, technical prowess, support and the level of commitment offered by IBS. The system went live at SriLankan Airlines after a successful transition from the Emirates Skywards program. In recent times, SriLankan has taken several initiatives to increases passenger convenience. iFly Loyalty’s FFP offering brings new levels of efficiency to these initiatives, thereby helping the airline enhance customer experience.

iFly Loyalty provides SriLankan Airlines with all aspects of loyalty administration including program management, tier management, partner management and member management. One of the key requirements of SriLankan Airlines was, a system which is flexible enough to makes changes effectively and quickly; iFly delivers this with a highly sophisticated ‘rules engine’ that forms the backbone of the system. With the rules engine embedded in the system, SriLankan Airlines will be able to make innovative changes to their FFP with no technical and professional help. iFly is the only system in the world to offer such a functionality.

iFly Loyalty will also help generate greater ancillary revenue for SriLankan with its sophisticated partner management module. iFly Loyalty’s SOA architecture ensures that the application is fully scalable and ensures easy interfacing to disparate systems. iFly Loyalty enables the airline to keep pace with the constantly evolving preferences and expectations of Frequent Flyer Program members. The product in fact helps improve revenue and market position by helping the airline improve customer loyalty and effective partner management.

SriLankan Airlines’ Head of Worldwide Sales Mohamed Fazeel said, “SriLankan frequent flyer programme gives members so many ways to earn points. Travellers can earn points throughout their journey through our network of no less than ten globally reputed partners, among them are co-branded credit cards, airlines, hotels, spas, car rentals, and phone companies. It is extremely important to have the very best support system, and we are pleased to have IBS’ iFly Loyalty.”

Mr. V K Mathews, Chairman and CEO, IBS Group, said, “Loyalty Programs have become one of the most important marketing tools in the industry and continue to grow. iFly is a new generation IT solution developed specifically for the evolving airline industry, and will set new standards in the market. It is estimated that 5 to 6% of an airline’s revenue can be attributed to a successful frequent flyer program. We see a substantial market demand for the product. With rising air fares, iFly Loyalty will help retain the customers of SriLankan as the profitability of the airlines business depends on them. We look forward to a long-standing partnership with them.”

iFly Loyalty is the outcome of multi-million dollars investment fuelling two years of R&D at IBS. To ensure best industry practices in the product, a Core Group of Influence (CGI) was formed, where a selected set of leading airlines shared requirements and were involved in product development from inception, making iFly Loyalty ready for the dynamic airline industry. In this sense, the product has been built for the industry, guided by the end users themselves. The product is constantly evolving to meet the changing needs of a dynamic industry.

About iFly LoyaltyiFly has been designed from the ground up to address the challenges of airline loyalty and CRM in the 21st century. The product supports dynamic, responsive, high-volume, and cost-efficient loyalty schemes, and helps airlines improve Customer Service Quality and expand Business Operations efficiently whilst spending less on systems.

It supports all types of airlines and loyalty programs, from the largest and most-established to the newest and most innovative. The product can support innovative airline business models and enables airlines to respond efficiently to the ever-changing demands of the air travel industry.

About SriLankan AirlinesSri Lanka’s award-winning carrier now flies to 41 destinations in 25 countries throughout Europe, the Middle East, the Subcontinent, and the Far East. Its frequent flyer programme FlySmiLes is a complete Customer Loyalty Programme that ‘Rewards and Delights’ its customers. Members can earn Miles (points) throughout their journey through FlySmiLes’ partnerships with no less than ten renowned international brands which bring an incredible array of rewards.

The ten partners provide services through FlySmiLes’ co-branded credit cards (American Express Platinum, and Standard Chartered Gold and Classic), communications (Travelling Connect and Dialog Telekom), international air travel (Malaysia Airlines and Etihad Airways), domestic air travel (Deccan Aviation Lanka), hotels (Taj Hotels Resorts and Palaces), car rentals (Hertz), and spas (Siddhalepa Spas).

For media inquiries contact +94 (0) 1 9733 1411. http://www.srilankan.aero

About the Author

About IBSThe IBS Group (IBS) is a leading global provider of new-generation IT solutions to the Travel, Transportation and Logistics (TTL) industry. A specialist in the domain, IBS offers a range of products and services that manage mission-critical operations of major airlines, airports, oil and gas companies, seaports, cruise lines and tour operators world-wide.

http://goarticles.com/article/SriLankan-opts-for-IBS-iFly-to-manage-its-loyalty-system/1407833/

Article by IBS Software

Trivandrum, Apr 30, 2009: MASholidays, the specialized travel and leisure arm, owned and managed by Malaysia Airlines, has chosen IBS’ iFly solution to strengthen operations. iFly Tour, a product under the iFly solution suite, will enable MASholidays, the division responsible for marketing and selling Malaysia Airlines holiday packages and tours, to increase the market reach of the products using an online booking system that is fully integrated with real time inventory of flights, hotel rooms and other products. The solution offers guests the flexibility of choosing tours and packages that best suit their needs and budget and settlement of accounts through an e-Payment Gateway. MASholidays, with an extensive network of tour agents and ground operators, has a tie up with over 130 hotels which have been carefully selected for their level of service, strategic location, cleanliness, comfort and facilities provided. iFly Tour will provide a complete travel solution through a single point of sale. The system will also facilitate ancillary revenue for the airlines by packaging their air seats with hotels, transfers, car rental services, tours etc. The comprehensive nature of the product and its ease of operation are expected to significantly enhance customer satisfaction.

V K Mathews, Chairman and CEO, IBS Group said, “We are proud to be associated with Malaysia Airlines and be a partner in this business transformation phase at MASholidays. iFly will give Malaysia Airlines and MASholidays a competitive edge by enabling them to offer its customers a complete travel service by packaging air seats with non-air travel components.”

“In the current economic context, ancillary revenue is an important source of income for the airlines. iFly will significantly enable MASholidays’ capability to realize this income. It will also increase the global reach of MASholidays’ products by providing online booking capability for both retail consumers and channel partners”, said Asish Z Koshy, Global Business Head – Travel & Cruise, IBS Group

Dato’ Rashid Khan, Commercial Director, Malaysia Airlines said “With this new online booking system, MASholidays will introduce the “unbundled” packages and provide more flexibility in our offerings. Our customers will be able to plan their holiday package to suit their needs and budget by looking at preferred hotels, tours, tailor-made convenience and matching it with other mode of transportation. The new solution will significantly improve the back-office administrations, enhance our booking process flow and upgrade our overall service to the customers. We look forward to having this system in place together with IBS and it should be ready to go live by second half of 2009”.

“We will soon be online and there is nothing better than to constantly upgrade and evolve our business processes to accommodate the market trend. Having a tour management system will markedly improve our back-office, which ultimately will enhance our services and delivering true customer value proposition by being hassle-free from product research, booking and paying online, e-vouchering and e-ticketing. Visit masholidayz.com for variety, real-time inventory and instant confirmation”, said Yazid Mohamed, Assistant General Manager – MASholidays/MICE, Malaysia Airlines.

About MASholidaysMASholidays, the specialized travel arm of Malaysia Airlines, has over 30 years of experience in arranging exciting and memorable holidays in Malaysia and around the world. The domestic Santai and international Escapade products cover return air fare on Malaysia Airlines, hotel accommodation, daily breakfast, meet and greet at the airport and return airport transfers at destinations. For Inbound into Malaysia, enjoy great promotions by purchasing Malaysia Stopover packages, inclusive of accommodation, breakfast and return airport transfers. All departures are guaranteed and packages can be tailor-made to suit all travel needs.

Call the nearest Malaysia Airlines office, or visit http://www.malaysiaairlines.com for more details.

About the Author

The IBS Group (IBS) is a leading global provider of new-generation IT solutions to the Travel, Transportation and Logistics (TTL) industry. More information about IBS is available at http://www.ibsplc.com.

http://goarticles.com/article/IBS-iFly-Solution-for-Malaysia-Airlines/1583993/